Cookie Policy

Last updated: January 2025

This Cookie Policy explains how Deuslink Software LLC ("Company", "we", "us") uses cookies and similar technologies when you use UpBuilder ("Services", "App", "Site").

Deuslink Software LLC 20933 Rubles Mill CT, Ashburn, VA 20147 support@upbuilder.ai

Cookie Overview

CategoryPurposeCan You Opt Out?
Strictly NecessaryLogin, security, core functionalityNo (required)
FunctionalPreferences, theme, languageYes
AnalyticsUsage patterns, improvementsYes
MarketingRelevant advertisingYes

Your Control: You can manage cookie preferences through our cookie banner, browser settings, or by enabling Global Privacy Control (GPC). We honor DNT and GPC signals.


1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

1.1 Types of Storage Technologies

We use several types of storage technologies:

  • Cookies: Small text files stored by your browser
  • Local Storage: Data stored in your browser's local storage
  • Session Storage: Data stored for a single session
  • Web Beacons: Small images that track page views and email opens
  • Pixels: Code snippets that track conversions and behavior

2. How We Use Cookies

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be disabled.

Cookie NamePurposeDurationType
session_idMaintains your login sessionSessionFirst-party
csrf_tokenSecurity - prevents cross-site request forgerySessionFirst-party
auth_tokenAuthentication7 daysFirst-party
cookie_consentRemembers your cookie preferences1 yearFirst-party

2.2 Functional Cookies

These cookies remember your preferences and settings.

Cookie NamePurposeDurationType
themeRemembers light/dark mode preference1 yearFirst-party
languageRemembers language preference1 yearFirst-party
sidebar_stateRemembers UI preferences1 yearFirst-party

2.3 Analytics Cookies

These cookies help us understand how visitors use our website.

Cookie NameProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes users2 years
_gidGoogle AnalyticsDistinguishes users24 hours
_gatGoogle AnalyticsThrottles request rate1 minute

Note: We use Google Analytics with IP anonymization enabled.

2.4 Marketing Cookies

These cookies track your activity to deliver relevant advertising.

Cookie NameProviderPurposeDuration
_fbpFacebookTracks visits for Facebook ads3 months
_gcl_auGoogle AdsConversion tracking3 months

Note: Marketing cookies are only set with your consent.


3. Third-Party Cookies

Our website may include cookies from third-party services:

3.1 Service Providers

ProviderPurposePrivacy Policy
Google AnalyticsWebsite analyticsGoogle Privacy Policy
StripePayment processingStripe Privacy Policy
IntercomCustomer supportIntercom Privacy Policy

3.2 Social Media

If you interact with social media features on our site, those platforms may set their own cookies. We do not control these cookies.


4. Cookie Consent

4.1 Consent Model by Region

United States:

  • We use an opt-out model for most cookies
  • Strictly necessary cookies do not require consent
  • You may opt out of non-essential cookies at any time

European Union / UK (GDPR/ePrivacy):

  • We use an opt-in model
  • Only strictly necessary cookies are set by default
  • Non-essential cookies require your explicit consent
  • You may withdraw consent at any time

California (CCPA/CPRA):

  • We honor "Do Not Sell or Share" requests
  • We honor Global Privacy Control (GPC) signals
  • Marketing cookies are disabled when opt-out is requested

4.2 Managing Your Consent

You can manage your cookie preferences by:

  • Using our cookie consent banner
  • Clicking "Cookie Settings" in the website footer
  • Adjusting settings in your browser

5. Global Privacy Control (GPC)

We honor Global Privacy Control signals. When we detect a GPC signal from your browser:

  • We treat it as a valid opt-out request
  • Non-essential tracking cookies are disabled
  • We do not share your data with third-party advertisers
  • This applies regardless of your location

5.1 How to Enable GPC

You can enable GPC in:

  • Firefox (built-in privacy settings)
  • Brave browser (enabled by default)
  • DuckDuckGo browser
  • Privacy-focused browser extensions

6. Managing Cookies in Your Browser

You can control cookies through your browser settings:

6.1 Popular Browsers

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Settings > Privacy & Security > Cookies
  • Safari: Preferences > Privacy > Cookies
  • Edge: Settings > Privacy > Cookies

6.2 Effects of Blocking Cookies

If you block all cookies:

  • You may not be able to log in or use authenticated features
  • Some functionality may be limited
  • Your preferences won't be saved between visits

6.3 Deleting Cookies

You can delete existing cookies through your browser settings. This will:

  • Log you out of the website
  • Reset your preferences
  • Clear your cookie consent choices

7. Do Not Track (DNT)

We honor Do Not Track browser signals. When DNT is enabled:

  • Analytics cookies are disabled
  • Marketing cookies are not set
  • We do not track your activity across websites

8. Cookie Retention

Cookie CategoryTypical Retention
Session cookiesDeleted when you close your browser
Authentication7-30 days (depending on settings)
PreferencesUp to 1 year
AnalyticsUp to 2 years
MarketingUp to 3 months

9. Updates to This Policy

We may update this Cookie Policy periodically. Changes will be posted on this page with an updated "Last Updated" date.

9.1 Material Changes

For material changes to how we use cookies, we will:

  • Update the consent banner
  • Notify you via email (if significant)
  • Require re-consent where legally required

10. Contact Us

If you have questions about our use of cookies:

Contact Information Email: support@upbuilder.ai Address: 20933 Rubles Mill CT, Ashburn, VA 20147

For privacy-related inquiries, see our Privacy Policy.


We use cookies to improve your experience on UpBuilder. This policy explains how we use cookies and how you can control them. Your privacy matters to us.